a Product Designer based in Amsterdam
a Product Designer based in Amsterdam
a Product Designer based in Amsterdam
Solving problems since I was born—professionally for companies, for 4+ years.
Solving problems since I was born—professionally for companies, for 4+ years.
Solving problems since I was born—professionally for companies, for 4+ years.




Tools which I have experience with
Tools which I have experience with
Tools which I have experience with
Figma
Design tool for creating and collaborating
Relume
Access the world’s largest library of Figma
Fireflies AI
AI Notetaker for Meetings
Notion
Wiki, docs and projects management system
Spline
Place to design and collaborate in 3D
Figma
Design tool for creating and collaborating
Framer
Framer is where teams design and publish stunning sites.
Hotjar
Behaviour analytical tool to track users
Figma
Design tool for creating and collaborating
Relume
Access the world’s largest library of Figma
Fireflies AI
AI Notetaker for Meetings
Notion
Wiki, docs and projects management system
Spline
Place to design and collaborate in 3D
Figma
Design tool for creating and collaborating
Framer
Framer is where teams design and publish stunning sites.
Hotjar
Behaviour analytical tool to track users
My projects
My projects
Check out some of my main projects below
Reducing operational costs through delivery charges in remote UK areas
With a user-centered approach, the goal was to enhance clarity in communicating shipping costs for remote areas, balancing transparency and customer retention.
Stakeholder management
Usability testing
Customer journey
Competitor analysis
View Project


Reducing operational costs through delivery charges in remote UK areas
With a user-centered approach, the goal was to enhance clarity in communicating shipping costs for remote areas, balancing transparency and customer retention.
Stakeholder management
Usability testing
Customer journey
Competitor analysis
View Project
Reducing operational costs through delivery charges in remote UK areas
With a user-centered approach, the goal was to enhance clarity in communicating shipping costs for remote areas, balancing transparency and customer retention.
Stakeholder management
Usability testing
Customer journey
Competitor analysis
View Project
Reducing operational costs through delivery charges in remote UK areas
With a user-centered approach, the goal was to enhance clarity in communicating shipping costs for remote areas, balancing transparency and customer retention.
Stakeholder management
Usability testing
Customer journey
Competitor analysis
View Project


Focus on SEO: How to increase CarNext's organic traffic?
With only 6% organic traffic in 2021, we aimed to reduce CarNext's high Customer Acquisition Cost by increasing organic and non-branded traffic, finding the right balance between business goals, Google, and user needs.
Stakeholder management
Usability testing
Customer journey
SEO
View Project


Focus on SEO: How to increase CarNext's organic traffic?
With only 6% organic traffic in 2021, we aimed to reduce CarNext's high Customer Acquisition Cost by increasing organic and non-branded traffic, finding the right balance between business goals, Google, and user needs.
Stakeholder management
Usability testing
Customer journey
SEO
View Project
Focus on SEO: How to increase CarNext's organic traffic?
With only 6% organic traffic in 2021, we aimed to reduce CarNext's high Customer Acquisition Cost by increasing organic and non-branded traffic, finding the right balance between business goals, Google, and user needs.
Stakeholder management
Usability testing
Customer journey
SEO
View Project
Focus on SEO: How to increase CarNext's organic traffic?
With only 6% organic traffic in 2021, we aimed to reduce CarNext's high Customer Acquisition Cost by increasing organic and non-branded traffic, finding the right balance between business goals, Google, and user needs.
Stakeholder management
Usability testing
Customer journey
SEO
View Project


Breaking away from legacy: Designing a new hero section
CarNext’s hero section was a legacy from a previous company it had been part of. The new redesign presented an opportunity to move away from the legacy visual identity and leverage insights about user needs that the hero was not addressing, allowing us to improve our Click Through Rate (CTR).
Stakeholder management
User Research
Customer journey
A/B Test
View Project


Breaking away from legacy: Designing a new hero section
CarNext’s hero section was a legacy from a previous company it had been part of. The new redesign presented an opportunity to move away from the legacy visual identity and leverage insights about user needs that the hero was not addressing, allowing us to improve our Click Through Rate (CTR).
Stakeholder management
User Research
Customer journey
A/B Test
View Project
Breaking away from legacy: Designing a new hero section
CarNext’s hero section was a legacy from a previous company it had been part of. The new redesign presented an opportunity to move away from the legacy visual identity and leverage insights about user needs that the hero was not addressing, allowing us to improve our Click Through Rate (CTR).
Stakeholder management
User Research
Customer journey
A/B Test
View Project
Breaking away from legacy: Designing a new hero section
CarNext’s hero section was a legacy from a previous company it had been part of. The new redesign presented an opportunity to move away from the legacy visual identity and leverage insights about user needs that the hero was not addressing, allowing us to improve our Click Through Rate (CTR).
Stakeholder management
User Research
Customer journey
A/B Test
View Project

