I'm Alana,
a Product Designer based in Amsterdam
I'm Alana,
a Product Designer based in Amsterdam
I'm Alana,
a Product Designer based in Amsterdam

Solving problems since I was born—professionally for companies, for 4+ years.

Solving problems since I was born—professionally for companies, for 4+ years.

Solving problems since I was born—professionally for companies, for 4+ years.

Tools which I have experience with

Tools which I have experience with

Tools which I have experience with

  • Figma

    Design tool for creating and collaborating

  • Relume

    Access the world’s largest library of Figma

  • Fireflies AI

    AI Notetaker for Meetings

  • Notion

    Wiki, docs and projects management system

  • Spline

    Place to design and collaborate in 3D

  • Figma

    Design tool for creating and collaborating

  • Framer

    Framer is where teams design and publish stunning sites.

  • Hotjar

    Behaviour analytical tool to track users

  • Figma

    Design tool for creating and collaborating

  • Relume

    Access the world’s largest library of Figma

  • Fireflies AI

    AI Notetaker for Meetings

  • Notion

    Wiki, docs and projects management system

  • Spline

    Place to design and collaborate in 3D

  • Figma

    Design tool for creating and collaborating

  • Framer

    Framer is where teams design and publish stunning sites.

  • Hotjar

    Behaviour analytical tool to track users

My projects

My projects

Check out some of my main projects below

Reducing operational costs through delivery charges in remote UK areas

With a user-centered approach, the goal was to enhance clarity in communicating shipping costs for remote areas, balancing transparency and customer retention.

Stakeholder management

Usability testing

Customer journey

Competitor analysis

View Project

Reducing operational costs through delivery charges in remote UK areas

With a user-centered approach, the goal was to enhance clarity in communicating shipping costs for remote areas, balancing transparency and customer retention.

Stakeholder management

Usability testing

Customer journey

Competitor analysis

View Project

Reducing operational costs through delivery charges in remote UK areas

With a user-centered approach, the goal was to enhance clarity in communicating shipping costs for remote areas, balancing transparency and customer retention.

Stakeholder management

Usability testing

Customer journey

Competitor analysis

View Project

Reducing operational costs through delivery charges in remote UK areas

With a user-centered approach, the goal was to enhance clarity in communicating shipping costs for remote areas, balancing transparency and customer retention.

Stakeholder management

Usability testing

Customer journey

Competitor analysis

View Project

Focus on SEO: How to increase CarNext's organic traffic?

With only 6% organic traffic in 2021, we aimed to reduce CarNext's high Customer Acquisition Cost by increasing organic and non-branded traffic, finding the right balance between business goals, Google, and user needs.

Stakeholder management

Usability testing

Customer journey

SEO

View Project

Focus on SEO: How to increase CarNext's organic traffic?

With only 6% organic traffic in 2021, we aimed to reduce CarNext's high Customer Acquisition Cost by increasing organic and non-branded traffic, finding the right balance between business goals, Google, and user needs.

Stakeholder management

Usability testing

Customer journey

SEO

View Project

Focus on SEO: How to increase CarNext's organic traffic?

With only 6% organic traffic in 2021, we aimed to reduce CarNext's high Customer Acquisition Cost by increasing organic and non-branded traffic, finding the right balance between business goals, Google, and user needs.

Stakeholder management

Usability testing

Customer journey

SEO

View Project

Focus on SEO: How to increase CarNext's organic traffic?

With only 6% organic traffic in 2021, we aimed to reduce CarNext's high Customer Acquisition Cost by increasing organic and non-branded traffic, finding the right balance between business goals, Google, and user needs.

Stakeholder management

Usability testing

Customer journey

SEO

View Project

Breaking away from legacy: Designing a new hero section

CarNext’s hero section was a legacy from a previous company it had been part of. The new redesign presented an opportunity to move away from the legacy visual identity and leverage insights about user needs that the hero was not addressing, allowing us to improve our Click Through Rate (CTR).

Stakeholder management

User Research

Customer journey

A/B Test

View Project

Breaking away from legacy: Designing a new hero section

CarNext’s hero section was a legacy from a previous company it had been part of. The new redesign presented an opportunity to move away from the legacy visual identity and leverage insights about user needs that the hero was not addressing, allowing us to improve our Click Through Rate (CTR).

Stakeholder management

User Research

Customer journey

A/B Test

View Project

Breaking away from legacy: Designing a new hero section

CarNext’s hero section was a legacy from a previous company it had been part of. The new redesign presented an opportunity to move away from the legacy visual identity and leverage insights about user needs that the hero was not addressing, allowing us to improve our Click Through Rate (CTR).

Stakeholder management

User Research

Customer journey

A/B Test

View Project

Breaking away from legacy: Designing a new hero section

CarNext’s hero section was a legacy from a previous company it had been part of. The new redesign presented an opportunity to move away from the legacy visual identity and leverage insights about user needs that the hero was not addressing, allowing us to improve our Click Through Rate (CTR).

Stakeholder management

User Research

Customer journey

A/B Test

View Project