AlanaAragão

A glass-half-full product designer in Amsterdam. Five years between what the business needs and what people can actually use.

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Where I’ve worked

  • Fitness app & B2B portals
  • Beer e-commerce
  • Used car marketplace
  • Software & data streaming
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Personal projects

Listeca

A simpler way to plan birthday gifts. Parents bring together their child’s wishes from any shop, share one list, and let friends and family reserve a gift to avoid duplicates.

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Tiny TalesTo be launched

Personalised stories, told by familiar voices. Parents create stories for their children and invite family and friends to record them, so little listeners can enjoy storytime wherever they are.

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About me

Over five years designing products that sit at the intersection of business complexity and everyday human behaviour, from e-commerce checkouts to B2B portals running across 13 countries.

Right now at Urban Sports Club, I help companies manage fitness benefits, help members sort out payments without losing their minds and, most recently, design for teachers in the app.

Originally from Brazil, shaped by Portugal, now firmly Amsterdam-based. I bring a collaborative, curious, and easy-to-work-with approach to every project.

Outside work: my son's unofficial paparazzo with a Fuji X-T30 II, and a self-appointed expert in kid-friendly spots around the Netherlands (@liamsfinds).

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Capturing moments