Hi, I’m Alana! I've designed products across e-commerce, automotive, enterprise software, and fitness tech - always somewhere between what the business needs and what people can actually use.
At CarNext I worked on core B2C pages and purchase flows. At Beerwulf I owned the full design cycle from research to release of different parts of their e-commerce. At Axual, I focused on B2B SaaS and data infrastructure, helping improve onboarding and the journey from marketing touch points into the product. Now at Urban Sports Club I split my time between the B2B corporate portal and the B2C Payments team, where I work on the member transaction experience.
On the side, I'm co-founding Tiny Tales with my husband, a storytelling app that helps parents and kids create personalised stories together, using AI to assist creativity without replacing it.
